What They Are – Why They’re Crucial

When they’re good they’re invaluable, when they’re bad they’re…binned. Every business journalist in the country is inundated by press releases. Which is why you need someone with the skill to make sure yours is published and read.

Press releases tell the world about you and your business in the oldest and best way known: as a little story.

Think about how the professionals do it, the newspaper journalists. Notice how they always put people in the news. Not just ABC Enterprises Ltd, but Fred Smith, Managing Director of ABC Enterprises Ltd saying… . Why? Because all those telling details, those little snippets of info paint a picture for the reader. It’s called human interest.

Create enough interest and you gain a very powerful result: you’re remembered. And unless you have an advertising budget that would run a small country for a few years, that’s quite an achievement. Whatever you make, have or sell, with the sort of coverage a good press release gives you, you’re no longer just a name in an ad. You’re a real company, making real things that people realise they may want or need. You’ve made a connection.

Send me an email, or enter your details on Your Press Release, and I’ll get a publishable one back to you that will more than pay for itself.